Tuesday, 01 July 2014 09:39
Twitter Acquires AdTech’s TapCommerce, Rolls out App Ads
By: Katie Roof
Twitter (TWTR) had multiple mobile ad announcements on Monday, including its acquisition of TapCommerce, a New York advertising technology firm. The social media company is also introducing ads for mobile app installations.
Although Twitter has not yet revealed the price, Re/Code reports that TapCommerce is being purchased for about $100 million. The company uses a “retargeting” strategy to try to get users to look at apps they have previously downloaded.
“Advertisers spend aggressively to get new users, but re-activating existing or previous users can provide just as attractive a return on investment,” Richard Alfonsi, VP of Twitter Global Online Sales, said in a blog post. “TapCommerce enables real-time programmatic mobile ad buying across multiple exchanges reaching over 50,000 apps.”
TapCommerce has raised $12 million in funding from RRE Ventures, Metamorphic Ventures, Bain Capital Ventures, Eniac Ventures and Nextview ventures. Its most recent round was in November.
Earlier on Monday, Twitter unveiled its new plans for mobile app installs, similar to a service that has proven successful for Facebook (FB). Users will see app installation suggestions in their news stream.
Twitter had been beta testing this service and reportedly had strong results. This could be a significant new way for Twitter to generate revenue.
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Tuesday, 23 October 2018 05:51
Riveting Two Minute Statement The Could Change Social Media Forever
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Wednesday, 13 February 2019 07:22
Twitter CEO Finally Admits What The World Has Known!
Twitter CEO Finally Admits What The World Has Known!
Dorsey's Interview With Podcaster Shows His Anti-First Amendment Stance
By:Jake Fogg
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Friday, 28 June 2019 06:58
Project Veritas Censored For Exposing Pintrest Malfeasance
Project Veritas Censored For Exposing Pintrest Malfeasance!
Meeting Between Big Tech Giants Suspected Following Bombshell Video
• Pintrest outted by insider who revealed company's bias against Christians and others.
• Pintrest Labels Ben Shapiro a "white supremacist".
• Pro-life organization Live Action classified as "porn" so as not to allow content to be viewed.
• "Christians not welcome."
• Pintrest whistle-blower fired!
• Suspected meeting between Twitter, YouTube, and Pintrest regarding the matter.
• Following bombshell video release, Twitter suspends Project Veritas Account and YouTube takes down the video for arbitrary reasons.
• Spokesman for alternative social media site Hub.life, "This is only going to get worse as long people continue to use these platforms"
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Friday, 29 January 2021 20:11
Twitter Bans Journalist for Posting Pic of Founding Document
Twitter Bans Journalist for Posting Pic of Founding Document
Twitter Insider Confirms and Gives Ominous Warning About Tech Giant
By: Internet Deputy Writer
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